The holidays are a wonderful time of year, but they can also be a very busy time for small business owners! If you're looking to promote your business and get some extra sales this holiday season, then read on for some great tips from the Richardson Chamber of Commerce.

1. Post Vibrant, Interactive Content

One great way to get people engaged with your brand this holiday season is to curate some interactive content. This could be anything from a holiday-themed quiz or contest to an interactive gift guide. Whatever you choose, make sure it's something that will resonate with your audience and get them excited about your brand.

2. Promote Giveaways or Contests

People love free stuff, so why not promote a giveaway or contest this holiday season? This is a great way to get people talking about your brand and maybe even generate some extra sales. Just be sure to promote it heavily on social media and other channels so people don't miss out.

3. Create an Eye-Catching Gift Guide

If you're stumped on what to give your loved ones this year, why not create a gift guide? This is a great way to show off some of your products or services in a festive and helpful way. Plus, it'll make holiday shopping a breeze for your customers, and even friends and family members.

If you aren’t sure where to start, begin with a Word doc that lists your sales. Make sure you add lots of high quality product images, as well as your store’s hours. Then, use this free tool to convert it to a PDF, which you can then share with your email lists and make it downloadable through your website. That will do wonders for getting the word out – and best of all, it’s free!

4. Customize Packaging

Make your products stand out from the rest this holiday season by customizing your packaging. This could be anything from using festive wrapping paper to adding a special message or discount code on your shipping labels. Whatever you do, just make sure it's something that will grab attention and make your products look even more irresistible.

5. Be Active with Customers on Social Media                                 

Another great way to promote your business this holiday season is to be active with customers on social media. This means responding to comments and questions promptly, sharing relevant blog posts or articles, and generally just being present on social media platforms like Instagram, Facebook, and Twitter.                           

6. Host a Themed Event         

If you have a physical location for your business, then consider hosting a themed event! This could be anything from a holiday open house to a Christmas cookie decorating party. Whatever you choose, just make sure it's something that will get people in the holiday spirit (and spending money). 

7. Partner with a Local Charity 

One great way to give back this holiday season is to partner with a local charity. This could involve donating part of your proceeds to the charity, hosting a food or clothing drive, or volunteering your time at one of their events. Not only will this make you feel good, but it will also make your business look good in the eyes of the community.  

8. Recognize and Reward Customer Loyalty

Show your existing customers some love this holiday season by sending them personalized thank-you cards, giving them early access to sales or discounts, or throwing them an exclusive party. You could also start a loyalty program in your store. Whatever you do, just make sure they know how much you appreciate their loyalty.   

9. Work with Other Local Businesses

Another great way to promote your business during the holidays is by working with other local businesses. This could involve partnering up for joint marketing efforts, cross-promoting each other's products or services, or teaming up for an event. Whatever you choose, just make sure it's something that makes sense for both businesses.  

The holidays are definitely a busy time for small business owners, but if you use these tips, you'll be sure to come out on top! From promoting giveaways and contests to appreciating loyal customers, there are plenty of ways to spread some holiday cheer (and extra sales) this season. So get started today and see how easy it is to market your business during the most wonderful time of the year!

Looking for business support in Richardson? The Richardson Chamber of Commerce champions our community’s economic and cultural growth through networking, events, and advocacy. Click here to become a member today!